Communicating with others – commanders, families, schools, and community partners – is an important part of the School Liaison Program Manager position. In order of frequency (most to least), I accomplish this via written correspondence (email/articles/Facebook), meetings, phone calls, briefings, outreach activities, in-person visits, workshops, educator trainings, and large-scale annual events. Today, I am going to focus on the happy medium. These activities are designed to support and provide resources to the local community – you! – and are not without significant effort, as they each require budget assessment, promotional product purchasing, scheduling, marketing requests/advertising, and – the most exciting part – successful execution.

Prior to this School Liaison Program Manager position, I routinely participated in only 24 outreach activities per year, two per month. Applying that learned experience to this position was a pivotal decision, as it was not only helpful but necessary for growth and improvement, because my outreach has now doubled!

These days, my shtick at events centers around one of the most important documents for military-connected students: “Not many people, maybe not even one person in this room, has heard of the Military Interstate Compact and that’s a shame. This document is accepted by all 50 states and outlines specific military-connected student provisions.” I then provide examples of the rules listed in the compact and enjoy seeing a light bulb go off in each parent’s head. This realization is impactful, as military families now know – without a doubt – that their frequent moves and unique challenges are supported, which ensures retention and readiness of our force – and that should be appreciated by all Americans!

In addition to the increased number of outreach activities, I now have a large budget for outreach materials. My husband jokes about my affinity for my suitcase on wheels, but this handy travel bag has securely stored my increased outreach supplies in numerous pockets and various-sized compartments like no other soft, fabric container. Its wheels and expandable handle add to its appeal – permitting safe, physically stress-free travel. Where I used to only carry brochures and papers in a folder, I now carry School Liaison Office-embossed foam squishies, highlighters, pencils, bags, banners, info graphics, brochures, school calendars, and document stands. Not to mention a tablecloth. Enhanced travel storage is a must!

Recently, my foldable, wheeled cart was admired by our Protocol Office’ staff as they watched me easily load seven heavy, blue leadership’ parking signs into it – rolling out and toward impactful, memorable events. I hope they purchase one soon; it’s a godsend.

Why am I telling you all of this? Because robust partnerships among commanders, families, schools, and communities are crucial for fostering student success and intentional outreach involves more than merely standing at a table. It takes rigorous, thoughtful planning and a heart to reach the intended audience. It produces results. When you visit with me at an outreach event, I promise you will leave with something of value, as our educational landscape is ever changing and chock-full of new information that I am eager to share!

The information in this article is provided as a resource and does not constitute endorsement by Minot AFB, the United States Air Force, or the Department of War of the external website, or the information, products, or services contained therein.