Have you ever found yourself scrolling through social media, spotting a trend that makes you wonder, Why don’t we have that here in Minot? That’s exactly what happened to Brooke Jensen in 2022 when permanent jewelry started popping up on her feed. She was intrigued and inspired.

With a natural creative flair, Jensen knew she could master the art. So she took the leap and launched Permachain, bringing the trend to life right here in Minot.

So what is permanent jewelry? It’s a custom-fit bracelet, anklet, necklace, and more that’s tailored to your perfect size, adorned with charms, beads, and elegant embellishments. Then, instead of a clasp, Jensen expertly solders the ends together, creating a seamless piece designed to be worn 24/7.

For Jensen, it’s about more than the jewelry. “The best part of what I do is building real relationships,” she says. Her warmth, skill, and genuine care have created a loyal following, many of whom return again and again, often bringing friends and family to share in what’s now known as the “Permachain experience”. It’s a bonding moment that leaves everyone with a special, lasting piece to remember it by.

What started with permanent jewelry has now grown into a full-fledged fine jewelry studio. Permachain also offers handmade and custom metalsmith pieces, fine jewelry, and a build-your-own charm bar, making it a destination for one-of-a-kind beauty and creativity.

You can explore Permachain’s stunning work on Instagram (@permachain), Facebook, or at permachainfinejewelry.com. Her social channels are full of reels, photos, and updates to inspire your next timeless piece.

Last year, Jensen planted deeper roots in the community by opening her first brick-and-mortar studio at 100 Main St S in Downtown Minot (access via the north side on 1st Ave S). The space is warm and inviting—perfect for a girl’s day out, a meaningful gift moment, or simply treating yourself.

Appointments are encouraged, and walk-in hours vary, so be sure to check social media for updates.
For Jensen, this isn’t just a business. It’s a passion. A promise of craftsmanship, creativity, and care. Whether you’re celebrating a milestone, marking a memory, or just want to feel a little more like you, Permachain is the place where jewelry meets meaning.